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Jasmine Sim

our first in-house model, and an actress

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How her journey with us began:

In university, I took part in a charity runway show and Love, Bonito happened to see photos of me from the event. At the time, they were also looking for an in-house model that could represent the Asian woman they design for. I went down to their office for a fitting and the rest was history. What first struck me about Love, Bonito was how tight-knit everyone was at the office. It felt like everyone was part of a community.

What inspired you to take a leap of faith and become the first model for Love, Bonito? Were there any doubts or fears you had to overcome?

Honestly, taking the job was a no brainer for me. I probably felt more like it was a leap of faith for the brand to choose me as their in-house model. I was definitely a little nervous because this was one of my first few modelling jobs. I would question myself – "Who am I? Do I even know what I'm doing? Am I meeting their expectations? " Thankfully, it didn't take long for me to feel comfortable though because I felt like I was becoming a part of this big family.

"We've seen each other grow. We're still growing.

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One fond memory with Love, Bonito:

How shoot days don't really feel like work.

Your favorite Love, Bonito item:

The Pvara pants! It remains a staple in my wardrobe because it's leg lengthening and just goes with everything.

What do you look forward to seeing more of from Love, Bonito, as a model, and as a customer?

I am extremely excited to see the brand going places. I look forward to more staples with the same great quality and fit, and the brand exploring more creative styles and designs.

Our Global Network

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Sarah Benjamin

SINGAPORE

"A long time ago, I made a decision to never regret anything, because there's a lesson in everything."

  • paula_lbwc_2

    Paula Ansemi

    INDONESIA

    "Whatever it is you do, always do it with a full heart. Don’t hold back."

  • debbie-wong_lbwc

    Debbie Tan

    HONG KONG

    "Embrace change, honor your past, but don't live in it, and find joy everyday."

  • PH LBWC Tricia Gosingtian

    Tricia Gosingtian

    PHILIPPINES

    "You don't have to have anything figured out ever. Take it easy. Learn along the way. Don't be afraid to start from Level 1."

  • MY LBWC Jesrina Arshad (HY5509)

    Jesrina Arshad

    MALAYSIA

    "Love what you do."

  • US LBWC Jules Nguyen

    Jules Nguyen

    UNITED STATES

    "There was nowhere to go but everywhere, so just keep on rolling under the stars." — Jack Keruoac

  • TW LBWC Mina Pan

    Mina Pan

    Taiwan

    "The truth is, there are women fighting for breast cancer in different countries and cities. I would like to say 'You’re not alone'."

  • mariam-mohammed

    Mariam Mohammed

    Australia

    "Do what you got to do for yourself. Do it afraid. And do it unapologetically."